Pure gold and even the normal 10 karats, 14 karats and 18 karats or 22 karats gold jewelry are often out of reach thanks to the exorbitant prices. It is almost like a tubing of gold, filled with these base metals. More valuable than gold plated pieces, gold filled jewelry contains far more gold and is also more durable and strong. If you are looking for items like cable chains, flat cable chains, crinkle chains, curb chains, snake chains and more, you are likely to find gold filled varieties on any reliable vendor's online store. When you love working in gold and are losing many a customer to the escalating prices, maybe it is time to consider gold filled jewelry.